Why study Marketing in Australia?

Why study marketing in Australia?

Recently, a prospective client asked me why she should study marketing, as opposed to business management. And in retrospect, it’s a question that more people should ask.

A staunch believer in being passionate about whatever one decides to commit to, I answered the client’s question with a question. “Are you interested in the field of marketing?” Having replied: “Yes”, I decided to convey my thoughts on why marketing is an excellent area in which to study. So I thought, in this week’s blog, I’d share five of my main reasons with you.

Reasons why you should consider study in the field of marketing:

1) Whilst I enjoy the vast majority of business facets, marketing, in my opinion, is one of the most exciting. It stimulates lateral thinking and creativity.

2) Marketing involves management, so learning to manage per se, comes with the responsibility of being a marketer.

3) Despite common misconceptions, marketing isn’t simply advertising or selling. It also includes: sales promotion, publicity, public relations, product development, packaging, price setting, and distribution decisions. Marketers, therefore, are responsible for developing a mix of these, capable of yielding the best result for their firm.

4) An education in marketing enhances employment opportunities. How? Quite simply because, apart from goods, services, places and ideas, people can also be marketed. The principles of marketing, therefore, can be applied to you and your resume’, giving you a competitive advantage. In its most basic form, marketing revolves around satisfying customer wants and needs. And these are something employers also have!

5) Management, human resources and accounting, are all brilliant fields of study. Without marketing, however, sales and the all-important revenue and profit, which we all expect to follow a healthy business environment, are likely to be minimal. Of course, this gives us less to manage. Not to mention, less to count.

At the Dymond Institute of Business, we offer a clear, logical and sequenced pathway into this specialised field. From our entry level Certificate IV in Marketing, to our highly popular Diploma of Marketing, through to our Advanced Diploma of Marketing for seasoned practitioners.

If you’re considering online marketing study, but are a little hesitant, our new Marketing eBook is the perfect way to try online study before enrolling.