While you’re here, check out our Online Marketing Courses At some stage or another, you may have heard marketers talk about positioning? But what exactly is it, and is it something that can really influence business success? Firstly, positioning is an occurrence which unfolds in the minds of consumers. It’s the perception your customers’ have [...]

By Russell Dymond, CEO, Dymond Institute of Business Marketing truly is a fascinating and exciting component of business development. Although it’s often initially narrowly perceived as an advertising and selling activity, it actually involves much more. Marketing also encompasses product development, broader promotional strategies, customer considerations, distribution factors, as well as tactical pricing decisions. Yes, [...]

Singapore students to study Marketing and Business (online) February 2012 will earmark an important milestone for Dymond Institute of Business, with the Institute’s CEO, Russell Dymond, announcing an exclusive and value added alliance with Singapore-based educational provider, Tick 3. Mr Dymond commented, “We’re extremely excited to announce that we’ve successfully established a bilateral educational partnership [...]

Diploma of Marketing Melbourne The Diploma of Marketing (BSB51207) is a nationally recognised Australian qualification. Students in Melbourne, Victoria, can now study the Diploma of Marketing course (online) at an incredibly affordable price of just $2,695. Our (online) BSB51207 Diploma of Marketing qualification for Melbourne residents, reflects the role of individuals who possess a sound [...]

By Dymond Institute – the specialist in Marketing Courses Brands: We all have our favourites. Regardless of whether we’re procuring white goods, motor vehicles, sports shoes or toothpaste, we’re often influenced by these products associated trademark. People generally establish a strong position in their minds’ about individual brands. Although our perceptions vary, they may include [...]

Interested in Online Marketing Courses? ★ Our online marketing courses are nationally recognised ★ Online marketing courses from Certificate IV to Advanced Diploma level Online Marketing Courses – Thinking about a career in Marketing Management? ★ BSB41307 – Certificate IV in Marketing ★ BSB51207 – Diploma of Marketing ★ BSB60507 – Advanced Diploma of Marketing [...]

Why study marketing in Australia? Recently, a prospective client asked me why she should study marketing, as opposed to business management. And in retrospect, it’s a question that more people should ask. A staunch believer in being passionate about whatever one decides to commit to, I answered the client’s question with a question. “Are you [...]

Dymond Institute of Business, today announced a giant leap forward in the educational delivery of their vocational business and marketing qualifications. The registered training organisation’s CEO, Russell Dymond, revealed today that the RTO has successfully established a new distribution business for 100% natural energy drink. The new business, which has been named Liquid NRG, has [...]

By Dymond Institute of Business, Marketing Courses via distance learning. There’s more to marketing than developing, pricing, promoting and distributing goods or services to our customers’.  Modern marketing also embraces internal communications as well.  That’s right, the decisions we make, and the actions we take, impact upon our internal stakeholders. Let’s take a closer look. [...]

By Dymond Institute – the Online Marketing Course specialists Consumers want competition Competition’s an incredible force.  Consumers want sellers to have competition in order to keep prices affordable.  Although some managers might strongly disagree with me, businesses need competition to avoid becoming complacent.  In a nutshell, competition stimulates innovation and assists in terms of keeping [...]

By Russell Dymond, CEO, Dymond Institute of Business Customers – they’re an absolute necessity for business success. Likened to the oxygen we need to survive, customers are an essential ingredient for business health and sustainability. However, the lack of emphasis some businesses place on the value of customers’ is astonishing. Of course, most organisations claim [...]

By Dymond Institute of Business – the specialist in accredited online marketing courses. This week we’ll discuss a marketing concept, which every business must deal with at some point or another. The product lifecycle curve (PLC), as it’s known, depicts the lifeline of a given product. In the same way human beings have a certain [...]

By Russell Dymond, CEO, Dymond Institute of Business Writing attention-grabbing flyers, letters, proposals, web copy, and advertisements, isn’t easy. Indeed the task of writing persuasive text copy requires in-depth thought, time and a stiff injection of effort. Advertising professionals often follow a model in the creation of their persuasive messages, known as the AIDA formula. [...]

By Russell Dymond, CEO, Dymond Institute of Business The Australian law system is a complex beast. In a literal sense, it’s a highly dangerous minefield for every business, regardless of size. Legislation tightly cocoons our business operations and practices. While there are many activities we can engage in legally, there are many more we simply [...]

By Dymond Institute of Business, Marketing Courses delivered online There are two categories of conditioning: classical conditioning and operant conditioning. Incidentally, the latter is sometimes referred to as, instrumental conditioning. But what precisely is conditioning? Is it a beneficial marketing-centered concept, or just some useless jargon that’s thrown into textbooks to impress the budding young [...]